The newest additions to OOH Delivery Analytics - Generative networks, quicker location analysis, and more

November 8, 2023

Out-of-home delivery networks require a lot of investment. 

Yet the current methods of building them are riddled with inefficiencies, leading to loss of both time and money. 

It’s time for a change. 

We’re happy to introduce the updated OOH Delivery Analytics - a solution to help last-mile carriers and posts build and manage successful PUDO and parcel locker networks. 

What you can do with the newest features

To drastically reduce analysis time and support confident decision-making, we’ve updated OOH Delivery Analytics with automated location scouting, breakdown of location impact, and other features.

Here are a few examples of how teams in charge of developing PUDO and parcel locker networks can use them:

  • Location scouting -  Forget about spray and pray, manual analysis, and other long and ineffective methods. With the Network Generator, you can get suggestions of ideal locations for new PUDO and parcel lockers. The Network Generator can use multiple data layers, including third-party data, making building from scratch and expanding to new markets easier than ever. 
  • Optimizing network structure and performance - To improve, it is crucial to know where you stand today. The new network analysis features provide insight into current coverage and location impact. You can quickly spot the weakest locations and investigate if they should be removed or if there are ways to enhance their performance.
  • Testing different scenarios - One wrong move can cost you thousands of euros. OOH Delivery Analytics allows you to create a model of your network. Add, remove, or relocate OOH points and understand the impact of each action before making any real-life changes.

What's coming next

Out-of-home delivery networks are complex and require buy-in from multiple people and teams to be successful. That is why we’re working on collaborative features to help you share ideas, give feedback, and present solutions more easily. 

See it in action

Want to see the newest additions to OOH Delivery Analytics in action? 

We invite you to join us on the 14th of November for Mily Tech Office Hours

Choose a 30-minute slot from 9 to 5 p.m. CET to get a live tour and ask anything you’d like to know about our platform.

There are only 10 spots available, so be sure to prep your questions and grab a slot on time!

Save your spot here.