Introducing Capacity Planning

Capacity planning solves a long-standing blind spot for OOH teams: how much capacity actually exists across the network, and whether it can absorb demand shifts or network changes.

With a view of network strain and clear signals on which locations are most at risk (or most redundant), teams can proactively plan expansions, closures, and optimizations.

The capacity blind spot

For many operators, available capacity across the network has been a mystery for far too long, making it hard to answer high-stakes questions. 

Can we handle peak season volume? What happens if we close a site? Which locations are overloaded, and where do we need to expand? 

You can see the strain in day-to-day operations too. The driver arrives at the parcel shop but can’t make the delivery because it's full to the brim. Parcels are rerouted to less convenient locations, and pickup journeys get worse.

Without being able to track capacity over time or test different scenarios, teams are stuck making reactive calls that create congestion, poor experience, and waste investments.

Plan with capacity from the start

Capacity planning helps OOH teams turn capacity from a hidden constraint into a measurable, testable part of network strategy. 

Understand capacity strain

The Capacity Strain Index shows how much pressure your OOH network is under. It tells you whether the current network can comfortably absorb demand, where congestion risk is building, and estimates how changes will shift pressure across the network.

Get a shortlist of locations that need attention

When you’re managing hundreds or thousands of pickup points, you need a shortlist.

The platform automatically surfaces your outliers: locations under too much pressure, overlapping heavily with neighbors, or prime candidates for optimization. 

Test scenarios before making the call

Managing OOH networks is full of “what ifs.” Capacity planning makes it easy to evaluate them before committing resources:

• Close a location and see which sites will absorb volume, so you can anticipate where pressure will shift.
• Add a new location and observe how parcel flow redistributes across nearby sites to validate whether it actually relieves pressure.
• Resize capacity at a location to understand how expanding or downsizing impacts the network, so investments go where they'll make a real difference.

Ready to get started?

Capacity planning gives your operations and network planning teams a shared, reliable view of network strain and the ability to test changes before they happen. Teams can stop reacting to problems and start planning strategically, knowing exactly where to expand, consolidate, or optimize.

Get in touch and see how capacity planning can transform your network. 

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